We researched Generation Solar, analyzed your funnel infrastructure, and built a complete paid acquisition system, VSL script, landing page, and email sequence. Everything is yours.
You grew Joule Energy from $1M to $50M ARR in 3 years. You are a Fulbright scholar. You built an AI practice partner for solar sales training. You have a 4.8-star course on HeatSpring with 36 students.
And every dollar of revenue comes from referrals and word of mouth. No paid traffic. No funnel. No email sequences. Three separate websites with zero tracking. You are operating at a fraction of your capacity. Not because your product is weak. Because nobody can find it.
15 minutes. We will show you exactly how to implement everything in this package.
Get In TouchWe checked all three of your web properties: generationsolar.us, generation.academy, and finialsolar.com. No Facebook pixel. No Google Ads tag. No tracking tools. No analytics. No Facebook page exists for Generation Solar US. Zero ads in the Meta Ad Library. Zero ads on any platform.
What this costs you: Every competitor in solar training is either running ads or building audience through heavy content. HeatSpring promotes its instructors through paid channels. KnockStar University runs ads to door-to-door solar sales training. The Solarpreneur podcast built an audience of thousands through consistent content marketing. You have better credentials than all of them. And you are invisible to anyone who does not already know your name.
The fix: A paid acquisition system built specifically for B2B solar training. We built the first campaign with 3 ad scripts ready to film. Details below.
Your most valuable services have no dedicated sales content. The Utility-Scale PM Accelerator workshop series has a CTA of "email us." Custom bootcamps by position use a "get more info" form. Fractional CRO/COO services through Finial Solar have a generic contact page. Your $1,500 HeatSpring course lives on a third-party platform with no pre-selling.
The only conversion mechanism on generationsolar.us is a Calendly embed for a 30-minute discovery call. No video. No case study walkthrough. No "here is what you get" breakdown.
What this costs you: A solar company VP considering a $15K bootcamp program hits your Squarespace site, reads some general copy, and has to email you to learn more. Compare that to a competitor whose landing page has a 3-minute video, specific results, and a clear path to getting started. The prospect with the video converts. You get ghosted.
The fix: A full VSL script and landing page copy package. The actual words, the script, and the funnel map. Details below.
generationsolar.us has a contact form and Calendly embed. generation.academy has a newsletter signup at the bottom of the page. No email marketing tool was detected on any of the three sites. No Mailchimp, no ConvertKit, no ActiveCampaign, no HubSpot.
What this costs you: Solar company decision-makers do not buy training programs the day they discover you. They need 3-7 touches before they commit budget. If someone visits your site and is not ready to book a call today, they leave and never come back. No welcome sequence. No nurture. No reactivation. Every non-ready buyer is lost forever.
The fix: A complete email sequence: 5-email welcome sequence plus 3-email reactivation. Fully written. Drop it into any email platform and hit send. Details below.
Your business has three characteristics that make paid ads a high-probability win:
Primary: LinkedIn Ads. Your buyers are VPs of Sales, Directors of Operations, and CEOs at solar companies. LinkedIn lets you target by job title, industry (Solar Electric Power Generation, Renewable Energy), company size (10-500 employees), and geography (US only). CPMs are higher ($8-12 per click) but the lead quality for B2B is unmatched.
Secondary: Meta (Facebook/Instagram). Broader reach, lower cost ($2-5 per click). Solar company owners are on Facebook. Works best as a retargeting layer after LinkedIn proves the concept.
| Phase | Monthly Spend | Expected Calls | Expected Revenue | ROAS |
|---|---|---|---|---|
| Phase 1 (Month 1-2) | $2,000 | 6-20 | $10K-$60K | 5-30x |
| Phase 2 (Month 3-6) | $4,500 | 15-45 | $30K-$140K | 7-31x |
| Phase 3 (Month 6+) | $8,000 | 24-80 | $50K-$240K | 6-30x |
Angle: Solar companies are losing money because their sales teams are undertrained. Not because the market is bad. Because the people doing the selling have no system.
Target: Solar company owners and VPs of Sales at companies with 10-200 employees who feel the pain of high customer acquisition costs and low close rates.
The average solar company spends $47,000 training a new sales rep through trial and error.
They hire someone, hand them a script, and hope it works. Three months later, the rep has closed maybe two deals and burned through hundreds of leads that will never pick up the phone again.
Those leads are gone. That money is gone. And the cycle repeats with the next hire.
Meanwhile, the top solar companies? Their reps are closing at 30-40%. Not because they found better people. Because they built better training systems.
The difference is not talent. It is preparation.
Generation Solar builds custom training programs for solar companies. Sales, operations, project management. Your team practices in AI-powered simulations before they ever talk to a real prospect. They build the judgment that usually takes years of field experience. In weeks.
Our founder grew a solar company from $1M to $50M in 3 years. The training system he built for that company is now available to yours.
Book a free discovery call. We will show you exactly where your sales process is leaking money.
Your best solar reps are getting poached. And it is partly your fault.
Top performers leave companies that do not invest in them. They get bored. They hit a ceiling. They get a call from a competitor who promises growth.
You cannot compete on salary alone. The companies retaining their best people are the ones building career development systems.
Generation Solar designs custom training bootcamps for solar companies. Not generic webinars. Scenario-based coaching that builds real judgment. AI practice partners that give your team unlimited reps without burning real leads.
If your team is growing faster than your training can keep up, let's talk. 30-minute discovery call. We will map out exactly what your team needs.
Solar sales training barely exists. And the stuff that does exist is terrible.
Most solar companies train their sales team the same way: shadow someone for a week, memorize a script, figure it out. That is not training. That is hope.
And it is why the average solar sales cycle takes 45-90 days when it should take 14.
Generation Solar built a consultative sales system specifically for solar. No high-pressure tactics. No door-to-door scripts. A real sales methodology that teaches your reps to understand what each client actually cares about and match the right solution.
4.8-star rated courses. Solar companies from 5 employees to 500. The only training platform built by someone who actually scaled a solar company.
Book a discovery call. See if your team qualifies.
Full 8-10 minute video sales letter script. Film this as a talking head with screen share of the training platform. Purpose: pre-sell the discovery call so prospects already believe this works before they book.
"If you run a solar company and your sales team is not closing at 30% or higher, this is the most important video you will watch this year.
Not because I am going to sell you something. Because I am going to show you the exact system that took one solar company from a million dollars to fifty million in three years.
And I am going to show you why most solar training completely misses the point."
"Here is what happens at most solar companies. You hire a rep. You hand them a binder or sit them next to your best closer for a week. Then you send them into the field and hope for the best.
Three months later, they have burned through 200 leads and closed maybe 2 deals. Those leads are gone forever. The money you spent on marketing to generate those leads? Wasted.
And the worst part? You blame the rep. You fire them. Hire someone new. And the cycle starts over.
This is not a people problem. It is a training problem.
American solar companies spend 2-3x more per watt than comparable markets overseas. Not because of hardware costs. Not because of permitting. Because the sales process is broken from day one.
The industry has a massive experience gap. Solar is growing faster than companies can train people to sell it, install it, and manage it. And nobody is solving that problem at scale."
"That is why I built Generation Solar.
We do not hand your team a script and wish them luck. We build custom training programs that create judgment. The kind of judgment that usually takes 5 years of field experience.
Here is how it works.
First, we assess your team. Where are the gaps? Is it sales fundamentals? Is it objection handling? Is it project management bottlenecks that slow your whole operation?
Then we build a program specific to your company. Not a generic course. A program that uses your market, your pricing, your competitors, your common objections.
Your reps practice in AI-powered simulations. They run through real scenarios. Pricing conversations, objection handling, technical questions. Before they ever sit across from a real prospect. Unlimited reps. Immediate feedback. No burned leads.
We have on-demand courses for self-paced learning. Live workshops for deep dives. And 1-on-1 coaching for your top performers who need to get to the next level.
Sales. Operations. Project management. Leadership. The full stack of skills your team needs to grow."
"I am not a consultant who read about solar in a textbook.
I spent three years as COO of Joule Energy. When I joined, it was a small residential installer in New Orleans. When I left, it was one of the top utility-scale developers in the country. We went from one million to fifty million in annual revenue.
The training system I built for that company is the foundation of everything Generation Solar does today.
Since then, I have worked with solar companies from startups to Fortune 500 as a fractional CRO and COO. I have seen what works and what does not across dozens of organizations.
And I built an AI practice partner called Sunny that lets your team practice real sales conversations with instant feedback. 24/7, unlimited, no wasted leads.
Our courses on HeatSpring have a 4.8-star rating. We have trained teams from 5 people to 500."
"Here is what I want to offer you.
A free 30-minute discovery call. On that call, we will look at three things:
1. Where your sales team is losing deals right now.
2. What a custom training program would look like for your specific company.
3. Whether Generation Solar is the right fit. And if we are not, I will tell you that too.
No pitch. No pressure. I will give you more useful information in 30 minutes than most training companies give you in a month.
If your team is growing faster than your training can keep up, this call is worth your time.
Click the button below to book."
"One more thing.
Every day your team goes out undertrained is a day they burn leads you paid to generate. Those leads do not come back.
The solar companies that win the next decade are not the ones with the best product. They are the ones with the best people.
Book the call."
Complete landing page copy. Drop this into any page builder. Structure: Hero > Problem > Solution > Proof > Offer > FAQ > Final CTA.
Your Solar Team Is Losing Deals They Should Be Closing
SubheadlineGeneration Solar builds custom training programs that turn new hires into top performers in weeks instead of years. Sales. Operations. Project management. The full stack.
CTA ButtonBook a Free Discovery Call
The Training Gap Is Costing You More Than You Think
The average solar company loses $47,000+ training each new sales rep through trial and error. Bad leads get burned. Good reps leave for companies that invest in them. And the CEO wonders why growth stalled.
Most solar training is a PDF, a shadowing week, and a prayer. That worked when the industry was small. It does not work when you are scaling.
A Training System That Builds Judgment, Not Just Knowledge
What is included:
How it works:
1. We assess your team's skill gaps
2. We build a custom program for your market and your sales process
3. Your team practices in AI simulations before they touch a real prospect
4. We measure results and adjust
Built by Someone Who Actually Scaled a Solar Company
Taylor Jackson grew Joule Energy from $1M to $50M ARR in 3 years as COO. Fulbright scholar. 4x founder. Has worked with solar companies from startups to Fortune 500.
Free 30-Minute Discovery Call
On this call, we will cover:
1. Where your sales process is leaking money right now
2. What a custom training program would look like for your team
3. Whether Generation Solar is the right fit
No pitch. No pressure. If we are not the right fit, we will tell you.
Q: How is this different from other solar training?
A: Most solar training is generic. Generation Solar builds programs specific to your company, your market, and your team's actual gaps. Plus AI-powered practice tools so reps get unlimited reps without burning real leads.
Q: How long to see results?
A: Most teams see measurable improvement in close rates within 4-6 weeks.
Q: What size company?
A: Solar companies with 5-500 employees.
Q: One-off workshops or only ongoing?
A: Both. Standalone workshop series and full custom programs.
Every Day Your Team Goes Out Undertrained, You Lose Deals You Should Be Closing
CTA ButtonBook a Free Discovery Call
Drop these into any email platform (ConvertKit, ActiveCampaign, Mailchimp). 5-email welcome sequence for new subscribers. 3-email reactivation for cold leads.
Taylor here.
Thanks for signing up. Here is what you need to know about me in 30 seconds:
I spent 3 years as COO of a solar company. Grew it from $1M to $50M. The biggest lever was not sales scripts or better leads. It was training.
The solar industry has a massive experience gap. Companies are scaling faster than they can train people. And the training that exists is mostly terrible.
That is what I am fixing with Generation Solar. Custom training, AI-powered practice tools, and programs built for your specific company.
Over the next few days, I am going to send you the most useful stuff I have. If it resonates, great. If not, unsubscribe. No hard feelings.
Talk soon,
Taylor
This is not a hardware problem. The panels and inverters cost the same everywhere.
It is a people problem.
American solar sales reps take 45-90 days to close deals that should take 14. Why? Because they are winging it. Memorizing scripts instead of understanding how to discover what each client actually cares about.
The companies that train their teams properly close faster, waste fewer leads, and spend less per acquisition. The ones that do not keep wondering why growth is so expensive.
I wrote a full breakdown of this on the HeatSpring blog. You can read it here: [link]
If your sales cycle is longer than it should be, that article will show you exactly why.
- Taylor
When I joined Joule Energy in 2016, it was a small residential installer in New Orleans.
Three years later, it was one of the top utility-scale developers in the country.
The biggest change we made was not hiring. It was building a system that made every new hire productive 10x faster. We invested in training, coaching, and real practice before reps ever talked to clients.
That system is the foundation of everything I teach at Generation Solar. Same methodology. Updated for 2026. Now with AI-powered practice tools your team can use 24/7.
If you are scaling and your training has not kept up, I built this for you.
- Taylor
Meet Sunny.
Sunny is an AI-powered practice partner we built specifically for solar sales teams. Here is what it does:
Why this matters: the average sales rep needs 200+ conversations before they develop real judgment. Without Sunny, those 200 conversations happen with your actual prospects.
With Sunny, your reps show up to real calls already having practiced the hard conversations dozens of times.
Want to see a demo? Reply "show me" and I will send you a walkthrough.
- Taylor
I have sent you a lot of information over the past week. Here is the bottom line:
If your solar sales team is not closing at 30%+ consistently, you are losing money on every lead you generate. Not because the leads are bad. Because the training is not there.
I would like to spend 30 minutes on a call looking at your specific situation. We will cover:
1. Where your sales process is losing deals
2. What a custom program would look like for your team
3. Whether Generation Solar is the right fit (and if it is not, I will tell you)
No pitch. No slides. Just a conversation about your team.
Here is my calendar: [Calendly link]
Talk soon,
Taylor
Hey [First Name],
You signed up a while back. Life gets busy. No judgment.
One question: is training your sales team still on your radar for this year?
If yes, I have something new to show you. Reply "yes" and I will send it over.
If you have moved on, no worries. Hit unsubscribe and I will not bother you again.
- Taylor
I wrote a piece called "Seven Deadly Sins of Solar Training." It covers the most common mistakes solar companies make when training their teams. And why most training programs make things worse, not better.
Read it here: [link to blog post]
If any of those sins sound familiar, you are not alone. Most solar companies are making at least 3 of them.
The fix is not complicated. It just requires the right system.
- Taylor
[First Name], this is my last email for a while.
If training your solar team is a priority this quarter, I have 3 spots open for discovery calls this month. 30 minutes. No pitch.
Here is my calendar: [Calendly link]
If the timing is not right, everything I have sent is yours to use whenever you are ready. No expiration.
- Taylor
Whether we work together or not. If you want us to build and run the whole system, let's talk.
Get In Touch